Rocketbook

F*!@ YOUR PAPER

Building an in-house creative hub from scratch turned out to be exactly the kind of challenge I was looking for. RKTBK Studio became Rocketbook's answer to keeping brand and marketing execution consistent and impactful. As Studio Lead, I took those big-picture marketing initiatives and turned them into campaigns that positioned smart notebooks as lifestyle upgrades.

This meant hands-on art direction for product shoots, lifestyle photography, and video content that worked across every channel. From ecommerce to paid ads, social media to email campaigns, everything needed to feel cohesive while hitting different audiences. The goal was finding that sweet spot between smart technology and everyday usability.

I developed a branded component library that bridged the gap between DTC and B2B visuals, making sure freelancers and internal teams could maintain consistency without constant oversight. RKTBK Studio wasn't just about making things look polished, it was about creating a visual system that could scale with the company's growth.