Building an in-house creative hub from scratch? Challenge accepted. RKTBK Studio was Rocketbook’s answer to keeping brand and marketing execution tight. As Studio Lead, I took big-picture marketing initiatives and turned them into campaigns that didn’t just sell smart notebooks but made them feel like a lifestyle upgrade.

This meant hands-on art direction, set plans, and edit sessions that transformed whiteboard ideas into sleek, high-converting assets. Think product and lifestyle shoots that lived everywhere — ecomm, paid ads, social, email. Every touchpoint? Dialed in for consistency, impact, and just the right amount of ✨ science-fiction-meets-stationery ✨ energy.

From developing a branded component library to bridging the gap between DTC and B2B visuals, RKTBK Studio wasn’t just about making things look good, it was about making them work hard. The result? A brand presence that felt as smart as the product itself.