Busy making stuff and doing things.
About Me
About Me
I collaborate with people and brands that want to stand out for the right reasons. We create visual work that feels intentional and drives impact. This involves translating brand strategy into visual systems that work and ensuring every design decision has purpose behind it. The best part is when everyone cares enough about getting it right that we end up having passionate discussions about why that particular shade of green feels more trustworthy than the other seventeen we tried.
I collaborate with people and brands that want to stand out for the right reasons. We create visual work that feels intentional and drives impact. This involves translating brand strategy into visual systems that work and ensuring every design decision has purpose behind it. The best part is when everyone cares enough about getting it right that we end up having passionate discussions about why that particular shade of green feels more trustworthy than the other seventeen we tried.
Selected Work
(4)
The 7uice Foundation
Visual Identity, Brand Strategy, Messaging Strategy
2024
Rocketbook
Creative Direction, Set Design, Production, Post-Production
2020-24
EF High School Exchange Year
Art Direction, Photography, Digital Design
2018-20
Video
Creative Direction, Set Design, Production, Post-Production
Ongoing
EightyEight
Photography, Videography, Digital Design
2020-23
This + That
Digital Design, Apparel, Woodwork
Ongoing
The 7uice Foundation
Visual Identity, Brand Strategy, Messaging Strategy
2024
Rocketbook
Creative Direction, Set Design, Production, Post-Production
2020-24
EF High School Exchange Year
Art Direction, Photography, Digital Design
2018-20
Video
Creative Direction, Set Design, Production, Post-Production
Ongoing
EightyEight
Photography, Videography, Digital Design
2020-23
This + That
Digital Design, Apparel, Woodwork
Ongoing
How I take projects from half-baked ideas to real things
01
Listen & Learn
Getting curious about the real challenge that needs solving. What's the actual goal? Who's the audience? What's working, what isn't, and what's everyone else missing? This is where the good stuff starts.
02
Strategy & Direction
Before anything gets made, figuring out the story being told and how it should feel. What's the creative direction? What makes this different? This foundation keeps everything focused when things get complicated.
03
Create & Build
Where ideas become actual things. Whether it's visual systems, campaigns, video content, or installations. Everything designed to work together and serve the bigger picture.
04
Launch & Evolve
Getting everything out into the world and making sure it works as intended. Then watching what resonates, gathering feedback, and making it better as things develop.
01
Listen & Learn
Getting curious about the real challenge that needs solving. What's the actual goal? Who's the audience? What's working, what isn't, and what's everyone else missing? This is where the good stuff starts.
02
Strategy & Direction
Before anything gets made, figuring out the story being told and how it should feel. What's the creative direction? What makes this different? This foundation keeps everything focused when things get complicated.
03
Create & Build
Where ideas become actual things. Whether it's visual systems, campaigns, video content, or installations. Everything designed to work together and serve the bigger picture.
04
Launch & Evolve
Getting everything out into the world and making sure it works as intended. Then watching what resonates, gathering feedback, and making it better as things develop.
01
Listen & Learn
Getting curious about the real challenge that needs solving. What's the actual goal? Who's the audience? What's working, what isn't, and what's everyone else missing? This is where the good stuff starts.
02
Strategy & Direction
Before anything gets made, figuring out the story being told and how it should feel. What's the creative direction? What makes this different? This foundation keeps everything focused when things get complicated.
03
Create & Build
Where ideas become actual things. Whether it's visual systems, campaigns, video content, or installations. Everything designed to work together and serve the bigger picture.
04
Launch & Evolve
Getting everything out into the world and making sure it works as intended. Then watching what resonates, gathering feedback, and making it better as things develop.
01
Listen & Learn
Getting curious about the real challenge that needs solving. What's the actual goal? Who's the audience? What's working, what isn't, and what's everyone else missing? This is where the good stuff starts.
02
Strategy & Direction
Before anything gets made, figuring out the story being told and how it should feel. What's the creative direction? What makes this different? This foundation keeps everything focused when things get complicated.
03
Create & Build
Where ideas become actual things. Whether it's visual systems, campaigns, video content, or installations. Everything designed to work together and serve the bigger picture.
04
Launch & Evolve
Getting everything out into the world and making sure it works as intended. Then watching what resonates, gathering feedback, and making it better as things develop.
Experience
Experience
I've worked with everyone from scrappy startups to established brands. Built holistic brand studios, directed campaigns across multiple channels, shot and edited video content, created street art installations, and curated pop-up shops on Newbury Street. The work keeps changing, which is exactly how I like it.
I've worked with everyone from scrappy startups to established brands. Built holistic brand studios, directed campaigns across multiple channels, shot and edited video content, created street art installations, and curated pop-up shops on Newbury Street. The work keeps changing, which is exactly how I like it.
Good Good Studio
Founder
2024 – Present
Good Good Studio
Founder
2024 – Present
Good Good Studio
Founder
2024 – Present
Social Impact Engineer
Creative Director
2025 – Present
Social Impact Engineer
Creative Director
2025 – Present
Social Impact Engineer
Creative Director
2025 – Present
Rocketbook
Studio Lead
2020 – 2024
Rocketbook
Studio Lead
2020 – 2024
Rocketbook
Studio Lead
2020 – 2024
Superdigital
Graphic Designer
2016 – 2018
Superdigital
Graphic Designer
2016 – 2018
Superdigital
Graphic Designer
2016 – 2018
SKILLS
SKILLS
Brand Identity & Visual Systems
Brand Identity & Visual Systems
Building cohesive visual languages that work across every touchpoint. From logos that don't look like they came from a template farm to brand guidelines that teams will actually follow.
Building cohesive visual languages that work across every touchpoint. From logos that don't look like they came from a template farm to brand guidelines that teams will actually follow.
Campaign Development & Art Direction
Creating campaigns that live across multiple channels without losing their soul. This includes everything from concept development to directing photoshoots where lighting becomes surprisingly controversial.
Campaign Development & Art Direction
Creating campaigns that live across multiple channels without losing their soul. This includes everything from concept development to directing photoshoots where lighting becomes surprisingly controversial.
Content Creation & Production
Content Creation & Production
Shooting and editing video content, directing photography sessions, and producing the visual assets that bring ideas to life. The kind of content that stops the scroll and makes people pay attention.
Shooting and editing video content, directing photography sessions, and producing the visual assets that bring ideas to life. The kind of content that stops the scroll and makes people pay attention.
Digital Design & Web Development
Digital Design & Web Development
Designing websites with Framer, Squarespace, and WordPress that balance good looks with smooth functionality. Building digital experiences that work well on every device and load fast enough to keep people around.
Designing websites with Framer, Squarespace, and WordPress that balance good looks with smooth functionality. Building digital experiences that work well on every device and load fast enough to keep people around.
Off the Clock
Off the Clock
When the design projects wrap up, I'm either planning my next trip or tinkering with the 3D printer that's slowly filling up my apartment with things that seemed like good ideas at 1AM. There's usually red wine involved in the decision-making process. My phone is full of saved TikToks that I swear I'll go back to someday, and I'm in an ongoing battle to become a morning person who actually journals consistently. My dog Arlo supervises all of this and is convinced he's the real creative director around here. He's probably not wrong.
When the design projects wrap up, I'm either planning my next trip or tinkering with the 3D printer that's slowly filling up my apartment with things that seemed like good ideas at 1AM. There's usually red wine involved in the decision-making process. My phone is full of saved TikToks that I swear I'll go back to someday, and I'm in an ongoing battle to become a morning person who actually journals consistently. My dog Arlo supervises all of this and is convinced he's the real creative director around here. He's probably not wrong.
